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It’s all in the title! This music is a success on TikTok, it is part of the anecdotes, a moment in life or a message.
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TikTok Ad Types
TikTok offers you many ways to advertise on the platform. This allows you to choose what is most effective in reaching your target audience and getting your message across. Here are the different types of ads you can place with TikTok’s ad platform:
- In-Feed Video: These are ads that appear on TikTok users’ native newsfeed on the For You section.”
- Branding: This ad type allows you to dominate the conversation by having your message fill the screen for a few seconds. It then becomes a video ad in the feed.
- Spark Ads: TikTok introduced this ad type in 2021, giving brands the ability to sponsor popular organic content related to their products.
- Image Ads: Brands can place image ads on videos that appear through the TikTok newsfeed apps: BuzzVideo, TopBuzz and Babe.
- Video Ads: These ads are 5-60 second full screen videos that appear on n a user’s “For You” feed.
- Pangle Ads: Pandle’s video platform integrates with TikTok to deliver video, native, and banner ads, but this feature is only available for certain countries.
- Carousel ads: These ads contain up to 10 images and appear in TikTok newsfeed apps.
Evoke emotion or excitement
If you want to get an emotional response from your users, go for a longer CTA. In this case, you need to incorporate more modifiers to get the desired effect.
Here are some examples:
Story Ads
Instagram Story Ads are full-screen image or video ads that appear between users’ Stories.
Instagram Stories is a heavily used part of the app, with over 500 million Instagram users viewing Stories daily. Engagement is typically higher with Stories ads because the format covers the mobile screen and feels much more immersive than ads in the feed.
